Research Blog



 My group is doing a commercial on Crocs. Typically in a crocs commercial, it shows someone wearing them and doing a physical activity because of the mode change in the crocs. 


-They wear the crocs with a casual fit and doing something like walking or jumping around which shows the capability of the crocs.

-Sounds in the background can be upbeat to get audience persuaded to want to buy a pair.


The crocs slogan is “Come As You Are”.


Commercials show a woman or a man wearing crocs which means be who you are in them and it doesn’t matter who you are. Crocs are something for everyone. 


Comments

Post a Comment

Popular posts from this blog

Experiencing difficulties

Image
During the break we were unable to record. That was our chance to get ahead of the game and return back to school with nothing to do. However, we didn't take that path and we wanted to just relax and sleep in. We wanted to rest well and leave all the stress of school behind, so that we could jump back into it with a clear mindset coming from the break. It took a while for us to get everything together, avoiding discomfort when we meet. It was hard in the beginning getting everything together, learning each other schedules and more. Getting the right actors and finding the right place to record. I'm more of a get it done and out the way person but the situation presented itself as "wait". It's understandable we're on break so we should take a break. Working with others reminded me about patience. There is mutual respect and it's fun seeing all the different point of views and ideas that we have. We joke around from time to time but that made the whole proce...
Read more

Drawbacks

Image
  Although it was enjoyable to work with my crew members, I will be working alone on the next project. I have nothing against my colleagues, however working with others requires me to adhere to everyone's work ethic. I prefer to do my tasks as quickly as possible. When I was working with others, it felt like a lot of tasks were pushed aside and left till the last minute. It was worrisome for me because I'm not a last-minute worker. I didn't want to bother the rest of my partners by bringing it up again. So, in order to escape all of that, I'll just work alone. There were benefits and drawbacks to working with others. Because not everyone was available at the same time, scheduling was a good illustration. Getting everything done efficiently and effectively. There was a small lack in communication when pertaining to the work. There was a lot of procrastination and it's hurting us, when doing the project. We need time to get the right film and edit and if we wait any l...
Read more

Editing Day One

Image
  Today i begin editing the film i got on the 17th. I started if cutting clips down the were too long. Then i started to put them in the correct order. I’m grateful for the storyboard because i can just look back on it if i don’t remember the correct placements. I found areas where i need to re-film. I edited all the film i had using capcut and added the correct music over it. I'm not finished yet, but I'll get there. It's interesting to see what I was able to catch, and while I was reworking the video, I was able to capture some unnecessary moments, some unintentional moments, and some vital moments.
Read more